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7 Best Website Speed Optimization Techniques in 2019

So, how you can speed up your website? here are the easy optimization techniques to improve your website speed and performance In 2019

Website Speed

Web Optimization » 7 Best Website Speed Optimization Techniques in 2019

If you are neglecting website speed factor, the website bounce rate would be high which downs your sale. The reason behind more loading time your website takes is mainly due to the use of images, videos and graphic on your website. So, how you can speed up your website?

Google Says : "The average user spends nearly 3 hours a day on mobile devices. To win more users, optimise your site screen for all screens and it's speed. 40% of people will abandon a site that takes more than 3 seconds to load."

In this competitive field of digital marketing, how you differ from the rest of the marketers is very important, you should have something unique to attract more customers. So, you put efforts into producing something new and grow your digital business.

You might have a unique product or service at a reasonable price, but what if your targeted audience is unable to reach you?

When a visitor is unable to reach a site within 3 - 4 seconds, he/she switches to another site as the online market is full of sellers and it has high competition. In this competitive environment, you need to develop your website in such a manner that, it helps users in reaching you very speedily. Here, you need to focus on the speed of your website.

If you are neglecting website speed factor, the website bounce rate would be high which downs your sale. The reason behind more loading time your website takes is mainly due to the use of images, videos and graphic on your website. So, how you can speed up your website? here are the some easy optimization techniques to improve your website speed and performance In 2019.

1. Reduce HTTP requests

Most time of webpage is spent in downloading different parts of the page like, images, graphics, scripts and style sheets. An HTTP request is made for all these elements.

So, the more on-page elements would lead to a longer time for a page to render and it doesn't load fast. So, try to reduce HTTP requests your sites have and reduce on-page elements of web pages, remove unnecessary files, this can help you in improving your website's speed.

2. Choosing the best hosting for your website's need

Mostly, the new site owners choose the cheapest hosting option and they buy from the hosting service provider which is not reliable and does not provide any customer support, they buy it due to less price.

New site owners need to understand different hosting options before choosing among them because the speed of your website is affected the most due to hosting service. There are three options available for hosting:

  • Shared hosting
  • VPS hosting
  • Dedicated server

The selection of hosting option would be based upon your purpose and type of the website. Among these three, shared hosting is the cheapest option and the dedicated server is the expensive hosting option.

So, you should choose the hosting option based on the needs of your website and hosting service provider after checking their reviews and customer support.

3. Use Lazy loading images

The time mostly consumed by your website is due to loading of images although images are important for having visitors’ engagement. Loading speed is mostly affected by the number of images you use in your website's webpage.

So, how you can solve this issue and speed up your website even after you use images? Lazy loading images can help you in doing so. Lazy Loading images are the set of techniques in application development and web differ the loading of images on a page to a later point in time, it loads when the images are actually needed instead of loading them up front.

So, by using Lazy loading images technique, you can speed up your website.

4. Reduce the number of plugins you've installed

The use of plugins adds specific feature suggested by third party websites, it can help you a lot in improving your WordPress site. WordPress plugins eliminate the need to code for a website, to improve it.

As each plugin has its own unique feature suggested by a third-party website, it makes easy for website owners to keep adding and installing new plugins, they rarely know the downside of installing excessive plugins.

Installation of too many plugins might cause issues. If you install too many plugins, you face issues like slow site loading, security issues, crashes, and other technical issues.

So, you should avoid installing plugins which are of no use because it affects your website adversely. To speed up your website, you should reduce the number of plugins you have installed.

5. Reduce redirects

Redirects are used when you move or delete pages; it is the best solution to eliminate the problems with broken links. But, excessive redirects would lead to many issues such as it creates additional HTTP requests, slows down your website etc.

As we have seen HTTP requests ultimately leads to slower site speed, the base of excessive HTTP requests also includes redirects. So, you need to reduce redirects in order to speed up your website.

6. Reduce external scripts

External scripts can affect your website's loading time. Mainly, it includes JavaScript and CSS, while there are many others which are equally responsible for the same, eliminating other external scripts can also make an impact. So, the reduction of external scripts would make a big impact on speeding up your website.

7. Monitor your website's speed over time

Last but not least, after you apply various methods and tools to speed up your website, you need to measure your website's speed over time, to see how it changes over time.

There are many tools available online through which you can measure the speed of your website. Some of the best tools are Google PageSpeed Insights, GT Matrix, and Pingdom's Website Speed Test.

You should also monitor your website's mobile page speed because of the large number of visitors reaching websites through mobile phones. The best tool to test mobile page speed is, Google's Test My Site.

Conclusion

The higher loading time of your website would lead to a high bounce rate, reduction in site visits, reduction in page views and ultimately there would be a reduction in sales. Generally, new website owners neglect this factor and don't work on improving their site speed thinking it doesn't affect much, but actually, it makes a big impact.

Here, we can say that the website's loading speed creates a big impact in sales and conversions hence, it is important for website owners to speed up their website speed by using various tools and methods of improving it.

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