We should jump into these latest 7 SEO trends for 2020 and consider applying them to your technique sooner than later with the goal that you remain in front of your opposition.
As the online competition keeps on expanding and new sites are being propelled, it's an ideal opportunity to consider your content strategy which you launch in the market. So, people are very serious about the latest SEO trends 2020. It is because they want to get success in search engine positions.
- Development in Technology is going on rapidly, along these lines you have to situate your site to get the most profit by these regularly advance changes.
- It's never again enough to distribute content except if you're utilizing it to reliably tackle clients' issues with it.
- Alongside that, your content must fulfill quality guidelines set via search engines like Google, and this is where SEO strategy turns out to be significant.
Top seven latest SEO trends 2020:
Search engine optimization involves planning a decent site that stands apart from those of the challenge and making it simpler for clients to locate the content they're searching for - particularly when they discover you through indexed lists of sites.
In this way, we should jump into the SEO trends for 2020 and consider applying them to your methodology sooner than later:
1. Website Structure, structured data, and correlation of Data
Search engines are getting better and better at processing structured data and capturing content on websites. Even untagged data can now be handled perfectly by Google. A featured summary or Google Answers box is an example – in these cases, the content of the site is treated graphically to provide the user with the best answer to the search query.
- In 2020, search engines will further promote the processing of website data. The search engine will increasingly utilize structured data. In 2019, Google often tried to use the content of the featured code snippet.
- These tests show that Google does provide the most relevant content selected by the user as a featured code snippet. Many experts suggest being aware of your data to structure well. And, it is one of the main latest SEO trends 2020.
what can you do:
There is no guarantee that Google will display your content as a featured code snippet in the SERP. However, you can make your content more relevant through clear text structures, paragraphs, and unique content. For example, it is also recommended that you answer specific questions about the topic in the paragraph.
Google uses this approach: "When we identify a problem, we programmatically detect the page that answers the user's question and display the highest result as a featured code snippet in the search results."
Providing structured data for rating stars in segments has become standard data for many online stores.
2. Mobile-First Approach
The search engine launched the Mobile-First Index in 2018. In 2020, search engines will pay more attention to mobile devices. In recent years, from "Mobilegeddon" to Mobile-First-Index, Google has been working to improve the awareness of SEO and webmasters on mobile devices. The data also proves that Mountain View's search experts. After all, more search queries are now done on mobile devices rather than through the desktop. The trend is rising as one of the SEO trends 2020.
what can you do:
Mobile should always be your focus on website optimization. You should optimize your online store or your website primarily for mobile devices. The most important are high page speed, good usability and easy to use the content. But what does the easy-to-use content mean? Your text should be as short and organized as possible.
- The contrast should also be high enough to make your content readable on smaller displays. Always remember that mobile users spend very little time on the site, they only load on the mobile page for three seconds until they leave.
- I don't know where to start? You can find all the important tips on how to make your site more suitable for smartphones and tablets in any free mobile ebook.
3. Voice search
With the increasing use of Amazon's Alexa, Google Home or Apple's Siri and other digital assistants, the need for network users to search the Internet using only voice commands will increase. This will also bring lasting changes in user search behavior. According to a survey by search engines, young people especially use voice search.
You must know:
For example, 55% of young people between the ages of 13 and 18 speak with their smartphones every day. Comscore predicts that by 2020, approximately 50% of search queries will be conducted via voice. Of course, this development is closely related to the increasing use of the Internet on mobile devices and the consistent distribution of digital assistants. No one wants to type a long question on a smartphone. Voice search provides the best solution here. Digital assistants like Alexa, Google Home or Siri don't need a keyboard at all.
The annual review of Google Trends:
The annual review of Google Trends also shows that users are now asking Google for specific questions. Since 2016, Google has also listed W issues in its comments. This is not surprising with regard to voice search. For example, no one uses a smartphone's voice search to search for “New York Manhattan Restaurant” but asks “Well, search engine. Where is the best restaurant in Manhattan?
These SEO trends grab many already SEO expert’s attention and they are thinking it the future of search engine results. That's why this trend gets more important as one of the latest SEO trends 2020.
Voice search will increasingly show webmasters the challenge in 2020 to answer specific questions for users. Since December 3, 2008, an article in the Google Webmaster Central blog has proven the importance of Google's specific answers to user questions. Since then, the Q&A page in the SERP has also shown rich snippets.
what can you do:
In order for Google to quickly provide enough answers to search queries through voice search, your data must be provided in a structured form. It is also important that you try to use your content to provide specific answers to specific questions. Using the W-question tool or using Google Suggest to see questions that users ask about your product or content can help you optimize your content. More than ever, your content provides real added value and a specific solution for your needs.
4. Content which you upload on your site:
At the end of 2019, you will see the end of text written specifically for search engines. Content optimization is especially focused on “sustainable experiences”. Users should get content from your website that they will remember for a long time.
This approach can be extended to Robert Siegel's idea, a popular branding expert. He also talked about the 3H concept of SEOKomm in 2018. This means that content, even for difficult topics, should always reflect the brain, heart, and posture. In this sense, the “sustainable experience” includes texts that address the intelligence and emotions of the user. At the same time, the perfect content expresses the attitude of the company. This can be shared or not shared. In any case, the target group will find what they are looking for.
what can you do:
Try to create the best content for your theme on the web. This content should provide your target audience with the added value they are looking for. The goal is to fully respond to the user's intent. Is your user looking for information and want to buy it? Please consider SEO content is always part of the latest SEO trends and it will still become a part of SEO trends 2020.
5. Artificial intelligence
Since the introduction of RankBrain in 2015, Google has been officially expanding its competitiveness in the field of artificial intelligence. It has been known for some time that search engines work with artificial intelligence but search engines publicly confirmed the existence of the RankBrain algorithm, and search engines use AI to generate search results. Since then, search engines have used this artificial intelligence and machine learning to answer some daily search queries. Never entered about 15% of daily entries in the Google search bar in this way. RankBrain undertakes the task of answering these queries in a meaningful way.
But RankBrain is just part of the artificial intelligence used by search engines. Search engines have now built their own websites that describe the principles Google follows in developing artificial intelligence. The company only uses one sentence to include what Google intends to do with artificial intelligence:
" The mission of search engines is to organise the world's information to make it universally available and useful."
The best content for search queries:
Therefore, what makes sense is that Google will provide users with the best content for search queries in 2019. If Google's artificial intelligence can now communicate with strangers, RankBrain will enable it to analyze your content very accurately. A recognized sequence of simple sequences, including padding words, does not have the potential to achieve the highest ranking.
what can you do:
You should focus on good content and technically perfect websites to get the best user experience. Invest in time to search for Google errors in content and technical quality. Your users won't like your site because you get the highest ranking through suspicious methods in a short period of time, but because you provide real added value on the quick page. In 2017, Gary Illyes said in search engine magazine that it is easy to optimize RankBrain. The content should be natural. Summary of his tips: Let others read your web text. If they think they sound natural, then it is also good for RankBrain.You can also search for trends for specific search engines like google as the latest google SEO trends 2020.
Backlinks are always a hot topic of discussion between SEOs. Initially, they were important links between WWW websites. They still exist today, but the search engines are increasingly focusing on backlinks as they are increasingly being abused and artificially set by SEO.
Backlinks will continue to be important in 2020, but one thing is crucial: each link must provide high-quality traffic. Therefore, links from sites far behind SERP should not be considered valuable backlinks.
For your website, the relevant backlinks are links that bring you traffic. To get such a link, you don't have to be a magician. If your content is of the highest quality and your site is technically perfect, backlinks with traffic should be generated automatically.
what can you do:
Make sure your backlinks comply with the EAT guidelines. Based on these guidelines, Google's quality appraisers also evaluate a website (search quality assessment guide, section 3.2). The linked site should have the necessary expertise for the topic of the site to which it is linked. In addition, the linked site should be the "authority" of the topic. This may mean that the link URL itself is usually linked by a relevant website that conforms to the EAT guidelines. If the link page has a good comment or the author has a serious profile, the link page provides trust. Therefore, links to your site should only come from sites that meet these guidelines.
7. Progressive web application
Progressive web applications have been on the SEO agenda until now. But 2019 will be a good opportunity to check if your website can be implemented as a PWA. The advantages of PWA are manifold. They provide the best of both worlds for websites and applications. Progressive web applications work offline, can send push notifications, and can be installed like a native application on the smartphone's home screen.
They can use the entire screen. PWA can be indexed by the search engines and run on all devices. The availability is supported by the fact that PWA does not have to be downloaded and does not require any updates.
As a result, progressive web applications meet all the requirements of important websites in 2019: they are fast, mobile-centric, giving your website the opportunity to become a true “sustainable experience” on smartphone screens as an app Bookmark.
what can you do:
Analyze your website to see if it's worth implementing it as a PWA. Be sure to familiarize yourself with this topic. Aleyda Solis has written a very extensive and inspiring article on Progressive Web Apps, which we recommend you to consult.
We believe that the megatrends that will continue to dominate the SEO world in 2020 are mobile, voice search and artificial intelligence. These are enough to make this year an exciting year of SEO. And Sites must concentrate on these things so that they make their sites search engine friendly. You can also search for trends for specific search engines like google as the latest google SEO trends 2020. You must also search for the latest SEO trends 2020 or even for the next years.