Are you looking for success in content marketing? Here are the best Web content writing Tips For you to succeed in Content Marketing.
You have text writing, and you have web content writing. But I often see the same philosophy. And such techniques are using when writing content for websites as when writing promotional texts for offline communication purposes. And those two approaches are different.
Tips For web content writing:
Below you will find tips on professional writing for the web in general and several tips that focus on writing online content.
1. Crawl into the skin of the target group
The reader must feel that the text is writing for them. It must be easily understandable. And it expresses a feeling of confidence, happiness or anything. That is what I need. Recognize the reader's problem, make it recognizable, then offer the solution, and explain it.
Moreover, do not write your text full of 'we' and 'our company', but focus on the customer by using a lot of 'you' or 'you' in your texts. Use the appropriate language level and the correct tone of voice. A calibration person or persona can help with this. The gauge person is not a real reader, but a fictional character who is a model for the entire target group.
Does the calibration person already know a lot about such a product/service, or is it is new to him? Can you express your expertise with jargon or should simple language use be used? Can you go into great detail, or do you have to stay very basic? Ask yourself these types of questions in advance. Move into the phase where your target group is locating and adjust your message accordingly. So, you offer relevant content at every stage.
2. Increase readability
That is one of the best web content writing tips that you must consider before you write. About 79% of internet users read little to nothing, but 'scans' a text before they decide whether they will read it more thoroughly. Why scan them? Say it yourself; we are often in a hurry, want to save time, do not always have to read everything and generally. We are good at it.
During scanning, people often get stuck with striking things like:
- Bulleted bullet points (such as here)
- (Intermediate) headings
- Photos (with captions)
- (Call-to-action) buttons
- First 1 or 2 words of paragraphs
For example, clear headers provide help to the scanner. This way, he keeps an overview can quickly find what he is looking for, and the text is more attractive to read. Readability can also increase by graphic support, such as images explaining how your product works or a table that compares your product/service to that of the competition.
3. The master shows himself in the limitation
A simple text is better understood, better remembered, and read faster.
Don't write too woolly; do not go too far in details such as technical specifications of your product, but limit yourself to the USPs. Do not tell extensively 'what' it is that you offer, but instead explain 'how' it works and 'why' you put this product or service on the market.
Moreover, do not write too dusty; a text must write energetically and fluently. Enthusiasm more the reader, a text without pleasure is also not read with pleasure.
4. Follow the 'funnel' for Web content writing
You may already be familiar with the term funnel. To optimize your conversion, you must set up your site in such a way that the potential customer is pushing in a direction in his search for information.
Place links in your text (also for search engine optimization ) and place call-to-action buttons on pages on your site that offer relevant information for the various phases of the buying process. Allow the interested reader to take action.
A response form is a possibility. You then also have the e-mail address this potential customer. Someone who is not convinced, however, needs a FAQ page. You can also have a chat function built in that shows a pop-up when a visitor lands on a page.
5. Write search engine friendly
The seeker must become a visitor. Therefore, consider in advance what he is looking for and anticipate questions to which he wants an answer. For example, someone who is interested in an IPad simply wants to know what it is and why it is better than the Samsung tablet and what the specifications are?
Step into the seeker's skin and offer him or her unique content that is nowhere to be found. Choose strong keywords and focus your text accordingly. Also, consider how a competitor has arranged its texts for a specific keyword. More information about writing SEO texts? Read our five tips for writing SEO texts.
6. Don't tell untruths
Measuring is knowing, guessing is missing. Be honest and transparent. Do not write down any untruths, try to prevent 'lies for good' and avoid bragging about your product or service. Try to substantiate claims as much as possible with evidence, for example already completed investigations, general facts or reviews from existing customers.
Example of forklift truck training (service): "In 8 percent of forklift truck accidents, it was found that insufficient training and education played a role, according to research by the Inspectorate SZW". Example of a shampoo (product): "Consumer research among 245 women has shown that 86% have observed a glare in the hair".
7. Write first, delete later
A text does not have to be perfect in one go. First, write a rough version and let it sink. You can always delete it later. Also, you need to take into account search engine optimization, which means that the beautiful sentence you have written may still have to leave the field.
A word boundary can also help. It is similar to a deadline. It prevents you from having to delete a lot of text later and gives you a goal to work towards. Of course, always write with the end in mind. What do you want the reader to do? This is also one of the best tip web content writing.
8. Always work with (fictitious) deadlines
Another wise saying: "Work expands to fill the time available for its completion". This Parkinson's law states that the work (which you spend, for example, on a text) expands on the time available to realize that task. Easy said; the more time you have, the longer it takes.
Therefore, set a deadline that expires shortly. That way you keep yourself sharp. When you stand with your back to the wall, you are more focused, you work more efficiently and you deliver better content.
9. Hook-in calendar
Plan your content and use a hook-up calendar in addition to a content calendar. By anticipating upcoming 'issues' and writing content for this in advance, you will avoid missing an important opportunity or having too little time to pick up on something. Issuemakers' hook-in calendar is a strong tool in this regard.
Of course, you can never prepare for certain events but you can anticipate a favorable and unfavorable scenario. You can also find posts by searching on the internet for content writing articles, writing online content, article content writing and web content writing, etc.
10. Second opinion for Amazing Web content writing
Always have someone read your text. You not only prevent a spelling or grammatical error from slipping on you, a fresh critical eye from someone else can provide new inspiration and sharp additions.
Are you curious about what we can do for you in the field of content marketing? Request the free quick scan and discover how you can get more leads, more sales, and more brand awareness through the use of content.